NBA

October 31, 2023

SKIMS: Official Underwear Partner of NBA, WNBA, and USA Basketball

Liam O'Sullivan
Written byLiam O'SullivanWriter
Researched byMatteo BianchiResearcher

Kim Kardashian's SKIMS brand has entered into a multiyear partnership with the NBA, WNBA, and USA Basketball, making SKIMS the official underwear partner of these organizations. The deal includes increased media exposure on the league's platforms and on-court virtual ads during national broadcasts.

SKIMS: Official Underwear Partner of NBA, WNBA, and USA Basketball

SKIMS Mens Collection and Collaboration

SKIMS, recently valued at $4 billion, has expanded its offerings to include a mens collection. The collection was launched with the participation of NBA All-Star Shai Gilgeous-Alexander. As part of the partnership, SKIMS and the NBA plan to collaborate at signature events such as the NBA All-Star weekend and the inaugural in-season tournament in December.

SKIMS' Growth and Funding

Since its launch in 2019, SKIMS has grown from offering shapewear to expanding into loungewear, including pajamas and sweatpants. In July, SKIMS closed a $270 million funding round led by Wellington Management.

In conclusion, the partnership between SKIMS and the NBA, WNBA, and USA Basketball solidifies SKIMS' position as a leading underwear brand. With increased media exposure and collaboration at key events, SKIMS is set to further expand its reach and influence in the industry.

About the author
Liam O'Sullivan
Liam O'Sullivan
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Liam O'Sullivan, an Irish digital maestro, seamlessly fuses his impeccable command of English with an enthusiastic penchant for online gaming. Highly regarded for his localization expertise, Liam fine-tunes online casino guides, ensuring they resonate profoundly with the diverse English-speaking populace.

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